Every cup counts
At Ray & Jules, we believe that every cup of coffee counts. Not just for those who drink it, but also for the planet. That's why we roast using solar energy and share our technology to make a bigger impact.
“This collaboration is a perfect match,” says Gert Linthout, co-owner and CMO of Ray & Jules. “Just like in cycling, for us it's all about energy, perseverance, and getting better.”
Belgian Cycling also sees the collaboration as a step towards sustainability. “A strong eco-partner strengthens our policy, cup after cup,” says Nathalie Clauwaert, CEO of Belgian Cycling.
Just like in cycling, for us it's all about energy, perseverance, and getting better
New: the official Belgian Cycling coffees
Fans can now enjoy their own race coffee at home. Together with Ray & Jules, Belgian Cycling is launching two coffees on the market, chosen with the help of supporters.
- Peloton Power: The power of the peloton, but in your mug. Creamy Brazilian 100% Arabica with hints of milk chocolate. Perfect for espresso, cappuccino, coffee rides, and leisurely rides.
- Cannibal Coffee: A nod to the greatest of all time and a coffee that's just as strong. A creamy blend for early mornings, intense workouts, and riders who won't tolerate weak legs.
A course towards greater impact
With this collaboration, Belgian Cycling and Ray & Jules are setting course for more sustainable energy, greater awareness, and a more positive impact. Cup after cup, sip after sip.
Whether you're training, cheering on your team, working, cycling, or just trying to wake up, there's now a Belgian Cycling coffee to suit your rhythm.
The Belgian cyclocross riders had the honor of testing the coffees at the European Championships
The right fuel
The Belgian cyclocross riders had the honor of being the first to test the coffees at the European Championships. And with great success!
The Belgian men produced the European champion, while the leading woman secured a place in the top 10. The riders are already equipped with the right fuel for the coming years.
Belgian Cycling Coffee Mix
Want to drink the same coffee as Lotte, Wout, or Remco? Order your Belgian Cycling coffee mix below.
